Justin Bieber criticizes H&M's Bieber collection

In a series of social media statements published on Monday, Justin Bieber alleged that fashion powerhouse H&M utilised his likeness without his consent.

The 28-year-old "Baby" singer advised his 270 million fans to stay away from the large clothes corporation.

He stated on his Instagram stories, "I didn't approve any of the merch collection that they put up at H&M. "All without licence and consent SMH, if I were you, I wouldn't buy it."

"The H&M merch they made of me is rubbish and I didn't approve it, don't purchase it," he wrote in another story.

According to a retailer spokeswoman, "H&M followed proper approval procedures, as with all other licenced products and partnerships."

It's unclear whether Justin Bieber's displeasure with the Swedish company is related to a recent collection or prior partnerships.

On his official website, Bieber offers his own line of merchandise for sale, including hoodies, sweatpants, and t-shirts with images.