With business for the day about 20 percent higher than in 2019 and volume for the week from Black Friday through Cyber Monday, Holland America Line’s Black Friday booking volumes reached a record high in the U.S.
According to Holland America Line, the increase was particularly obvious in reservations for Alaska, where the firm provides an exclusive Alaska Up Close experience.
Bookings for Alaska on Black Friday in the United States increased by more than 60% from the previous year and by more than 25% from Black Friday through Cyber Monday. Holland America President Gus Antorcha stated, “Our visitors went on a shopping frenzy this weekend, and it wasn’t in the mall. In particular in Alaska, where we are the pioneers of cruise travel and the only cruise line with owned land operations in Denali and Yukon, we are delighted to see pent-up demand for cruising manifest in such a substantial way.